The Rise of Reputation Scoring

What is a Reputation Score?

Most of us would agree it’s important to do research before hiring someone, working with someone, entering into an agreement, and understanding one’s customer base.  But it can be hard to get accurate information.  And when someone is researching you¸ you may feel that the information they get isn’t fair.  That is where a reputation score comes in, to use carefully-crafted algorithms to give everyone a full and complete idea of a person’s character, who that person really is.  This concept has been around for a few years and is being refined and becoming more popular.

Why are Reputation Scores Necessary?

If you are trying to learn about a person you may do business with and you rely on Yelp! Reviews, Google Reviews, Amazon, or similar online services, you are probably fooling yourself.  You’ve heard about fake reviews on all of these platforms, but new information shows that efforts to stop the practice have backfired, with reviewers knowing how to fool the online merchants.

Furthermore, these reviews can be few and far between—if there are only two reviews and one is glowing and the other irate, what are you supposed to do? In fact, many people you’re researching won’t have imprints on these sites.  Also, this is a one-way transaction, allowing customers to learn about businesses, but not the other way around.

Social Media and the Reputation Score

Reputation scores take a different approach to this issue by looking at what really describes a person—their social media.  If you are looking to learn about a person’s trustworthiness, honesty, industriousness, and dependability, you have to look beyond their business reviews.  Social media posts, reactions, links, etc., get into a person’s personality and character with the kind of completeness necessary for the right answer.

The Reputation Score For Marketing

If you run a business or are involved in marketing or advertising, you need to be able to understand your customers.  This is another way in which the reputation score can be beneficial.  Algorithms that help define and group preferences and likely buying decisions allow businesses to directly target the people most likely to use their product or service. There are reputation score services that create clusters, or groups, of potential customers with particular combinations of traits that businesses will find advantageous.

How Reputation Scores Can Help Consumers

Social reputations and the use of information from social media don’t always sit easy when people hear about them.  People don’t like the idea of their musical tastes, political views, and hobbies becoming statistics and tools for marketers.  However, a system that is meant to help companies find their niche markets should, ideally, benefit customers for the very same reasons.

Profiles and scores created as described above should result in more highly-focused advertisements seen by the average person.  In a best-case scenario, they would speed up the process of finding the best products.  People will low reputation scores in certain areas won’t get targeted, but on the flip side, more avid shoppers will be getting information they want.  Your reputation will be calculated in a way that can lead to promotional offers from companies who like what they see in your score.

Ultimately, a reputation score is meant to bring like-minded parties together as a way of saving everyone’s time.  They can be used in different realms for different reasons.  However, because a reputation score draws from various social media, it can be controlled by people.  Social media users who are careful and who put their best foot forward, as well as entrepreneurs who give the kind of good customer service that builds a good reputation, will find themselves rewarded.