Running a large consumer event can be a great way to generate interest in your business, whatever the industry and product or service that you sell.
There are all sorts of consumer events you can consider running, from a new product launch party to a networking event, influencer talk or anything else. In order for this event to be a big success and your company to reap the benefits, then a clear logistics plan needs to be in place.
Plan Everything Well In Advance
The first thing you need to think about when hosting a large consumer event is what the purpose is.
A strategy for your business is required, which could be to promote your new product, service or office space, acquire some fresh clients or simply provide networking space for existing customers.
Draw up a budget and start from there, factoring in the costs of event space, refreshments, extra staff, a marquee, sound system and any other equipment, ordering everything well in advance for your chosen date.
For the logistics of your large consumer event to run smoothly it’s essential that all deliveries are arranged and arrive in a timely manner.
This includes the arrival of any equipment you are renting, along with making sure your products are there in good time if being delivered from elsewhere. Where you have a big supply chain in place, using a logistics expert such as can offer a great solution, whatever the day, time and other requirements.
Market and Advertise the Event
Advertising the consumer event is vital to make sure people turn up and help it become a success. There are various advertising and marketing strategies for hosting a consumer event, ranging from a simple email campaign that targets existing customers to using influencers and encouraging them to share the event through their social media channels.
This needs to be factored into your logistics plan, with the right people allocated time and budget to execute the marketing and advertising of the event.
Clear Up and Return Equipment
Your plan should focus on dealing with the logistics after the event has ended as well. If you’ve rented any equipment then you’ll need to arrange for this to be picked up and returned, to avoid fines for late returns.
Where the event could get messy then it might be worth arranging for a cleaning team to come in, especially if it’s held on your own premises and you need it to be clear for work purposes.
Work on a strong logistics plan and your consumer event should be a big success.