Using Reviews And Testimonials To Communicate Trustworthiness

Word of mouth marketing has existed for as long as businesses themselves have. In fact, even today, most small businesses rely primarily on virality derived from word of mouth marketing for customers. According to a Google Trends report, car dash cams skyrocketed in popularity in countries like the UK solely due to roadcam videos shared … Read moreUsing Reviews And Testimonials To Communicate Trustworthiness

How to Cultivate Authenticity on Social Channels: Tips for Emerging Brands and Influencers

These days, consumers are highly distrustful of businesses and authority figures. With wide-spread data breaches, corporate scandals and unethical business practices constantly making headlines, who can blame them? For emerging brands and influencers, earning their audience’s trust via social media has now become a top priority. No matter how honest or ethical you are, building … Read moreHow to Cultivate Authenticity on Social Channels: Tips for Emerging Brands and Influencers

Get Covered: 7 PR Hacks That Any Entrepreneur Can Do

Smart entrepreneurs know that an effective PR strategy is key to growing a successful business. Whether you’re focused on spreading brand awareness, attracting new clients or building a better image for your startup, the value of PR can’t be denied. The only problem is that most entrepreneurs lack the big budget that is often needed … Read moreGet Covered: 7 PR Hacks That Any Entrepreneur Can Do

What Kind Of Watch Suits You In The Business World?

I started reading an article on GQ today about all the watches worn by each member of staff working at the longstanding fashion magazine. It was interesting to me because every person has their own tastes and own reasons for wearing their respective watch… which got me thinking: Is a watch merely an object which … Read moreWhat Kind Of Watch Suits You In The Business World?