Using Reviews And Testimonials To Communicate Trustworthiness

Word of mouth marketing has existed for as long as businesses themselves have. In fact, even today, most small businesses rely primarily on virality derived from word of mouth marketing for customers. According to a Google Trends report, car dash cams skyrocketed in popularity in countries like the UK solely due to roadcam videos shared … Read moreUsing Reviews And Testimonials To Communicate Trustworthiness

How to Create a Smooth Logistics Plan for Large Consumer Events

Running a large consumer event can be a great way to generate interest in your business, whatever the industry and product or service that you sell. There are all sorts of consumer events you can consider running, from a new product launch party to a networking event, influencer talk or anything else. In order for … Read moreHow to Create a Smooth Logistics Plan for Large Consumer Events

5 Ways to Make Your Business More Profitable

One of the main roles of a business owner is to maximise profitability. Looking for ways to make sure you are not just breaking even but increasing earnings and earning potential is crucial to creating a successful business. With increasing numbers of budding entrepreneurs across the US and the UK opting to launch their own … Read more5 Ways to Make Your Business More Profitable

How to Cultivate Authenticity on Social Channels: Tips for Emerging Brands and Influencers

These days, consumers are highly distrustful of businesses and authority figures. With wide-spread data breaches, corporate scandals and unethical business practices constantly making headlines, who can blame them? For emerging brands and influencers, earning their audience’s trust via social media has now become a top priority. No matter how honest or ethical you are, building … Read moreHow to Cultivate Authenticity on Social Channels: Tips for Emerging Brands and Influencers

What Kind Of Watch Suits You In The Business World?

I started reading an article on GQ today about all the watches worn by each member of staff working at the longstanding fashion magazine. It was interesting to me because every person has their own tastes and own reasons for wearing their respective watch… which got me thinking: Is a watch merely an object which … Read moreWhat Kind Of Watch Suits You In The Business World?

Is It Possible to Make a Living From the Stock Market?

Can you make a living from the stock market? Yes, but only if you take valuable advice from those who have experience in the field. Here are a few tips to consider if you are thinking of investing in the stock market. Go for Long-Term Investment Benjamin Graham, known as “the father of value investing,” … Read moreIs It Possible to Make a Living From the Stock Market?

5 reasons you should start your own eCommerce business instead of buying one

Owning a business is something that entices people to come up with more and more ideas. One need not explain how owning your business can make you a millionaire if things go as expected. Ecommerce has come up as one such niche, attracting entrepreneurs rapidly than any other sphere. In 2017 itself, worldwide eCommerce retail … Read more5 reasons you should start your own eCommerce business instead of buying one

How to Increase the Security of Your Online Business

When it comes to cybersecurity, only the best systems will do. After all, businesses are facing the growing threat of mass cyber-attacks, as people compete to steal corporate data. Some hackers do it for fun, and others, for the satisfaction of bringing down a corporation albeit it big or small. For the most part, there’s … Read moreHow to Increase the Security of Your Online Business

Why SMEs Need to Be More Targeted in Their Approach to Digital Marketing

Attracting an online audience is the difference between a thriving and successful business, and one that is in danger of going under. Savvy small business owners are utilising digital marketing to keep up with industry competitors, and constantly modifying their business models to suit the demands of online consumers. The online marketplace is becoming increasing … Read moreWhy SMEs Need to Be More Targeted in Their Approach to Digital Marketing